Pimberly, a Manchester, UK-based company whose product information management (PIM) and digital asset management (DAM) software helps businesses to boost e-commerce sales, raised £4M in funding.
The round, which brought the total amount to £14M, saw participation from NPIF – Mercia Equity Finance and Northern Venture Capital Trusts.
The company intends to use the funds to enhance its platform, expand its US operation, and make further inroads into the European market.
Led by CEO Martin Balaam, Pimberly provides a platform that helps manufacturers, distributors, brands and retailers to manage the data and digital assets required to create, market and sell their products. It brings product specifications and digital assets such as images, video, documents and 3D all together in one place, providing access to up-to-date accurate information. It is used by a host of brands including Footasylum, Monsoon, JD Sports, Cotton Traders, Dover Sadlery and Harvey Nichols.
Commenting on the news, Martin Balaam said: “The leading e-commerce businesses now sell on multiple marketplaces around the world, which means they have to list their products on numerous different sites and in different languages. Our product helps them to enrich their product information with more relevant data, images, videos and 3D visuals and improve the customer’s shopping experience.”
FinSMEs
26/02/2024