ALT Sports Data, a Carlsbad, CA-based provider of sports data and analytics solutions, raised $2.5M in Seed funding.
The round was led by Eberg Capital and Relay Ventures, with additional participation from Trinity West Ventures, NuFund Venture Group and sports and technology industry investors.
The company intends to use the funds to scale the business and expand operations.
Led by CEO Joe Dunnigan, ALT Sports Data is a source of official and unofficial alternative sports trading data unlocking millions of participatory fans and potential bettors for sportsbook operators, media platforms and event producers. This enables partners to offer real-time dynamic trading data from a sports portfolio and engage with one billion global alternative sports fans. The proprietary trading platform covers the full wagering lifecycle for all offered events. Pre-match and live odds service generates independent, algorithm-driven, and mathematically correct betting markets using dedicated models. Where available, specialist sports seamlessly incorporate in-play betting markets aligned with the enthralling nature of the associated live sports.
Commenting on the news, Joe Dunnigan said: “We are very proud to be providing the data, audiences and trading services for dozens of premium and established sports properties that represent a combined social media footprint of over 65M passionate fans.”