Meiro, a Singapore-based provider of a customer data platform, raised US$3M in Pre-Series A funding.
The round was led by Wavemaker Partners, with participation from angel investors at Singapore-based Angel Central.
The company intends to use the funds to grow its team from 50 to 70 members, to fast-track its product development, and expand its presence in Europe and Southeast Asia, and to double its annual revenue.
Founded in 2018 by Pavel Bulowski, Jana Marlé-Zizková, and Vojtěch Kurka, who were previously data consultants for companies in Southeast Asia, Meiro is dedicated to empowering brands to better comprehend and meaningfully engage with their customers, consequently improving marketing efficiency and maximizing ROI through customer satisfaction. By focusing on first-party data, it analyzes customers’ digital identities, enabling brands to recognize and track customers across various touchpoints. This approach was built on the principles of CRM (Customer Relationship Management) but combines it with behavioral data from mobile apps and websites, providing a 360 customer profile. Thanks to its technology, Meiro can handle millions of customer profiles.
Commenting on the news, Jana Marlé-Zizková said: “While we have always been self-sufficient, this investment will help us address market demand, accelerate the development of our product and business, and strengthen our presence in the international markets while we have a competitive advantage“
FinSMEs
16/01/2024