17hats, a Pasadena, California-based business management solution for solopreneurs, raised $4m in Series A funding.
The round was led by Wavemaker Partners with participation from Talmadge O’Neill and Harry Tsao, founders of Mezi Media, and Tamim Mourad, founder of Price Grabber.
The company intends to use the funds to expand development, marketing and education.
Led by Donovan Janus, founder and CEO, 17hats provides a cloud-based application for solopreneurs, freelancers and microbusinesses to manage their business from booking clients, to managing projects, to controlling finances.
The solution, which integrates with Intuit and ShootProof, features foreign currency support, white-labeled client pages, embeddable lead capture forms, recurring payments and installment plans. The company will soon introduce Lead Management, a tool that automates the intake of new customers. It includes a referral system that tracks the source of new leads (news article, social media posts, advertisement, etc.) as well as dedicated dashboards for Leads and Projects.
Since launching in October 2014, 17hats has grown to serve 10,000 paying customers. They include photographers, developers, interior designers, business coaches, event planners, bookkeepers, consultants and other solopreneurs who work with outside clients.