Accenture (NYSE: ACN), acquired Rabbit’s Tale, a Bangkok, Thailand-based creative and digital experience agency.
The amount of the deal was not disclosed. Completion of the acquisition is subject to customary closing conditions.
With the acquisition, Accenture will further enhance regional creative, brand and data capabilities of Accenture Song. Its team of approximately 120 employees across advertising, data and interactive and customer experience solutions business groups will join Accenture Song in Thailand building upon Accenture’s strategy, design, performance, technology and large-scale operations capabilities to help clients navigate and create transformational change.
Founded in 2010 and led by CEO Sunard Thanasanaksorn, Rabbit’s Tale offers digital customer experience solutions, from retail experiences to customer relationship management and loyalty programs, personalized marketing to experience designs and digital platform development.
The agency has grown some of the world’s most influential brands across consumer goods & services, automotive, communications and media, financial services, and digital and technology sectors, including Honda Motorcycle, CP Group, Ajinomoto, Doi Kham, GQ Apparel, Electrolux, Neo Corporate and Siam Commercial Bank.
FinSMEs
04/12/2023