Sunnyside, a San Francisco, CA-based app and program to help people build healthier habits around drinking alcohol, raised $11.5M in Series A funding.
The round, which brought total funding to $14.6M to date, was led by Motley Fool Ventures with participation from Will Ventures, Uncork Capital, Offline Ventures, Joyance Partners, Wisdom Ventures, Eudemian Ventures, Adjacent, Scribble Ventures, Cooley LLP, and Michael Lee, founder of MyFitnessPal.
The company intends to use the funds to further develop the product experience to expand social connections among the member community, and introduce “Sunny”, an AI mindful drinking coach.
Led by Nick Allen, CEO, Sunnyside is creating a new wellness category around proactive alcohol moderation. Its behavioral psychology-backed system provides each user with a personalized plan catered to their lifestyle, baseline habits and individual goals.
The experience is delivered via 2-way SMS and an app, enabling participation in the program to be and user-friendly.
The Sunnyside program is personalized to each individual member’s goals and baseline habits, featuring weekly goal setting, daily SMS-based nudges, access to a member community and 1:1 peer coaching and support. The app uses a baseline assessment to develop an attainable program that supports members in gradually decreasing their intake, then maintaining at healthier levels for the long term. Members gain access to daily drink tracking, an analytics dashboard calculating money and calories saved, daily SMS reminders of one’s weekly/daily goals, personalized recommendations and a member community with real-time, 1:1 peer support available 7 days a week.
The company also hired Steve Lloyd as Chief Product and Technology Officer. Lloyd previously served as Chief Product and Technology Officer for Strava, a fitness and exercise tracking app serving more than 100 million athletes.
FinSMEs
15/11/2023