ICP, a London, UK-based global content operations strategy and services company, acquired Team 6ix, a London, UK-based martech and content operations consulting firm.
The amount of the deal was not disclosed.
With the acquisition, ICP will expand its offerings.
Led by Christopher Grakal, CEO, ICP is a global leader in content operations, enhancing clients’ content lifecycle technologies and processes to orchestrate the flow of content across marketing and commerce ecosystems. Offering solutions across Digital Asset Management, Digital Commerce, and Creative Operations, ICP helps brands working on their contents.
The deal combines Team 6ix’s team of martech strategists, consultants and experts with ICP’s resources and expertise. Team 6ix’s leadership team, led by founder Daniel Rowe, will join ICP’s management team as operations are combined over the coming months. ICP’s blue-chip client list, which includes Coca-Cola, Diageo, Estée Lauder Mars, NBCU and Unilever, will be joined by Team 6ix’s clients which include Reckitt and other large multi brand global companies across a variety of market sectors.
ICP and Team 6ix have already begun an integration process that is expected to continue into early 2024.
FinSMEs
23/11/2023