Her Campus Media, a Boston, MA-based media portfolio for college women and Gen Z, acquired Zfluence, a Boston, MA-based platform connecting brands with young content creators.
The amount of the deal was not disclosed.
This new addition to the Her Campus Media family reinforces its position as the preferred Gen Z marketing solution for leading brands, powering authentic and organic collaborations between companies and the Gen Z demographic.
Led by Ava McDonald, Founder and CEO, Zfluence provides a marketing platform that connects brands and the influential Gen Z consumers who love them. It enables brands to engage in and practice authentic brand advocacy and empowers Gen Z consumers, who seek alignment with the brands they support, to participate in building the brands they love. The company addresses the Gen Z demographic’s emphasis on authenticity as a core value, enabling companies to leverage the genuine insights and influence of their genuine Gen Z fans to attract new Gen Z consumers. Using the Zfluence platform, brands connect with their genuine Gen Z fans and mobilize them in a variety of ways, from posting authentic content on Instagram and TikTok and participating in brainstorming sessions to wearing branded merchandise on campus.
Led by CEO Stephanie Kaplan Lewis, Her Campus Media is a media portfolio for college women and Gen Z, and reaches readers and social followers across its family of brands, including Her Campus, Spoon University, College Fashionista, InfluenceHer Collective, and Generation Hired, with a curated network of 50,000+ influencers and ambassadors across 1,500+ colleges. Leveraging its digital, social, experiential, influencer and on-campus reach, Her Campus Media provides marketing programs that drive consumer engagement and loyalty for brands.
FinSMEs
26/10/2023