Boxbollen, a Stockholm, Sweden-based playtech startup, announced a $2.7M capital partnership with Juni, a provider of a financial platform built for digital commerce.
The company intends to use the funds to boost marketing and media activities.
Led by Jacob and Victor Eriksson, Boxbollen announced the US launch of its product, a head-tethered boxing ball linked to an app of the same name, in late-2022. Over 600,000 units were sold globally last year. Boxbollen videos have received over 250 million combined views on TikTok alone, with the product owned and/or endorsed by prominent figures including Bill Gates, Khloé Kardashian, Snoop Dogg, Dr. Phil, Chantel Jeffries, Kyle Richards, and Nicole Scherzinger.
FinSMEs
30/10/2023