InMobi, a Singapore-based provider of content monetization and marketing technologies for businesses, acquired Quantcast Choice, a San Francisco, CA-based consent management platform (CMP) designed to help publishers align with global privacy regulations.
The amount of the deal was not disclosed.
This acquisition enhances InMobi’s privacy management platform for mobile app and web publishers, empowering them to navigate the dynamic privacy landscape. InMobi plans to integrate the CMP within its extensive publisher SDK offering, delivering improved data governance, easy consent management, and privacy control, thereby ensuring full compliance with global privacy regulations and fostering trust with their audiences.
Founded in 2006, Quantcast provides agencies, brands, and publishers of all sizes with a consent management platform to align with global privacy regulations. The company supports more than 500 Google-Certified, 800 IAB-approved vendors, and non-certified vendors specific to publishers’ needs.
Mobi is a provider of marketing and monetization technologies. With expertise and reach in mobile, it is a technology partner for marketers, content creators, and businesses of all kinds.
The company maintains a large presence in San Francisco and Bangalore, and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London, and Dubai.
FinSMEs
16/08/202