Canto, an Atlanta, GA-based provider of digital asset management (DAM) software, acquired MerlinOne, a Quincy, Massachusetts-based DAM company which specializes in AI-centric solutions to organize and find digital content.
The amount of the deal was not disclosed.
The combination of MerlinOne’s AI features with Canto’s digital asset management platform will enable advanced AI and visual search capabilities to make organizing, finding, and distributing brand assets fast, even if the assets have scarce or no textual metadata. Companies will now be able to accelerate campaign velocity and productivity at every stage of the content lifecycle.
Founded in 1988, MerlinOne provides AI-centric digital asset management solutions to a roster of customers such as NASA, The White House, CBS, The Make-A-Wish Foundation, and the Associated Press. The company also has a corporate presence in the United States, Canada, and Europe.
Led by Wain Kellum, Canto provides digital asset management (DAM) software for organizations to get a visual way to centralize, organize, and share all their digital brand assets. Its DAM solution has wide applicability to a variety of industry verticals, including retail, manufacturing, education, transportation, hospitality, nonprofit, healthcare, food and beverage, technology and more. The company has offices in Berlin and Frankfurt, Germany.
As a part of this acquisition, MerlinOne CEO David Tenenbaum will be joining Canto as Chief AI Scientist to lead AI strategy. In this role, Tenenbaum will be leading a newly created Artificial Intelligence Center of Excellence at Canto, signifying the company’s commitment to enhancing AI advancements in the digital asset management space.
FinSMEs
19/08/2023