TargetVideo, a Munich, Germany-based video publishing and advertising company, acquired Brid.TV., a Los Angeles, CA- and and Belgrade, Serbia-based video technology company.
The amount of the deal was not disclosed.
With the acquisition, TargetVideo will expand its offering.
Founded by Uros Jojic, BridTV provides a video monetization solution for digital businesses to effectively manage content while generating revenue. By its HTML5 player, specialized video platform, content management system, and professional AdTech features, Brid.TV helps publishers grow their audience, optimize engagement, and drive monetary success.
Founded in 2014 by Maximilian Gall and Marie Rechberg, TargetVideo develops individual marketing concepts, creative content marketing strategies, and video campaigns for renowned advertisers and agencies. As a specialist in the German market, the company combines three core competencies that are crucial for video advertising: high-quality video content production, marketing, and technology. Clients include, among others: Procter & Gamble, Otto, Bayer, Ravensburger and VW.
With its premium partner network and its own media brands, TargetVideo reaches 33+ million users per month in diverse target groups.
FinSMEs
18/07/2023