Spectrio, a Tampa, FL-based provider of digital signage systems, acquired InReality, an Atlanta, GA-based provider of AI driven audience sensing and measurement technology.
The amount of the deal was not disclosed.
The acquisition of InReality complements Spectrio’s technology stack, which already included digital signage CMS software, content production, overhead music, on-hold messaging, scent marketing and Wi-Fi marketing.
Led by CEO Ron Levac, who will join Spectrio’s leadership team as the Product Expert for Analytics and Intelligence Solutions, InReality provides real-time analytics for retail and other environments which enables digital signage network operators and brands to fully understand the dynamics of venues and the people moving through them. The insights generated by its radar-based sensing technology allow retailers and brand marketers to measure and characterize shopper behaviors, and optimize everything from content programming to screen positioning in order to drive store performance. InReality uses fully anonymous, radar-based sensors that mount on retail fixtures, walls or even ceilings. The technology senses, captures and tracks the presence of people. Metrics generated by InReality are revealed on desktop or mobile dashboards but can also be flowed via APIs into business systems tools such as Microsoft’s Power BI.
Founded in 2002 and led by Tamara Bebb, CEO, Spectrio is a provider of comprehensive digital signage systems. The company enables businesses to transform their locations into dynamic destinations for customers and employees through digital experiences. Serving over 150,000 franchise and enterprise locations across various industries, it offers a range of systems, including digital signage, overhead music, on-hold messaging, and Wi-Fi marketing.
FinSMEs
14/07/2023