Hightouch, a San Francisco, CA-based data activation company, raised $38M in funding.
The round was led by Bain Capital Ventures with participation from existing investors ICONIQ Capital and Amplify Partners.
The company intends to use the funds to launch its Customer 360 offering, and scale its engineering and go-to-market teams throughout 2024 and actively seeks additional teammates.
Hightouch is a provider of Data Activation and Customer Data Platform (CDP) solutions, enabling marketing and data teams to activate customer data directly from their data warehouse to over 200 destinations like ad platforms and CRMs. They are used by organizations like Cars.com, Spotify, TripAdvisor, PetSmart, and GameStop to activate audiences and other customer data points directly from their organization’s data warehouse.
The Hightouch Customer 360 Toolkit works by sitting directly on top of data warehouses like Snowflake, Databricks, Redshift, or Google BiqQuery and allows companies to prepare their customer data for activation. The new product is a warehouse-native solution that lets analytics and marketing teams handle customer data preparation without engineering support. It includes:
- Visual schema builder to organize data with an intuitive visual UI
- Warehouse enrichment to add additional or missing attributes the business needs
- Identity resolution to transparently gather the data into actionable user profiles and write them back to the customer’s data warehouse
The product supports the data needs of enterprise customers like Chime, Petsmart, Warner Music, Spotify, and the NBA.
The launch of Customer 360 Toolkit builds on a year of product innovation. The company recently launched its 200th connector for platforms like CRM, e-mail, customer support, and advertising. In the last six months, Hightouch also launched a real-time Personalization API, a Match Booster advertising product, and an upgraded no-code audience builder product Customer Studio.
FinSMEs
19/07/2023