WeArisma, a London, UK-based earned influence analytics company, raised £2.5M in funding.
The round was led by Adjuvo, with participation from Morgan Stanley.
The company intends to use the funds to introduce new features into its platform, including boosting its coverage of social channels in APAC and globally, and scale its team to help brands use the platform to understand the impact of influential sources on holistic brand strategies.
Led by CEO and Founder Jenny Tsai, WeArisma is an earned influence analytics company helping global brands measure and grow their influencer marketing and earned media Return on Investment (RoI). It combines quality data and software to offer actionable insights which allow brands to drive higher return at a low cost.
WeArisma supports brands in sectors such as fashion, luxury, beauty, travel and FMCG to effectively evaluate where to invest their time and money when it comes to influencer/celebrity/talent-led activations. Clients include some of the world’s most valuable luxury brands and retailers, and Fortune 500 companies. The list includes Hermès, Unilever, Coty, New Look and Ann Summers.
FinSMEs
06/06/2023