ServiceNow to Buy G2K

ServiceNow

ServiceNow (NYSE: NOW), a digital workflow company, is to acquire German artificial intelligence (AI) powered platform G2K.

The amount of the deal was not disclosed. The acquisition is expected to close in Q3’23, subject to the completion of regulatory review.

Founded by Karsten Neugebauer and Omar El Gohary in 2013, G2K provides a technology platform that allows organizations to connect real-time data across storefronts and other physical spaces for a complete view of operational data. It can help businesses plan inventory based on demand, improve on-site customer experiences, address in-store maintenance or other mechanical issues, and increase employee productivity. G2K employs 200+ employees across Berlin, Cairo, Dubai, Mexico, and is headquartered in Munich, Germany.

ServiceNow plans to add G2K’s smart IoT technology to the Now Platform, enabling businesses to intelligently action digital and in-store data with enterprise-grade workflows. Through this acquisition and working in partnership with top retail customers, the company plans to develop an AI-powered end-to-end workflow solution with G2K’s technology for the retail industry, with the flexibility to apply to other industries like transportation, healthcare, entertainment and manufacturing in the future.

G2K follows recent acquisitions of Hitch Works and Element AI.

FinSMEs

15/05/2023