Adludio, a London, UK-based provider of an AI-powered platform delivering attention-led and data-driven mobile advertising, raised £2M in funding.
The round was led by Mercia.
The company intends to use the funds to accelerate growth in the US and launch a new version of its platform.
Founded in 2015 and led by CEO Paul Coggins, Adludio is an AI-driven technology company that delivers mobile advertising. Combining data-driven creativity, proprietary technology and automation with engagement metrics, the company delivers privacy-compliant mobile campaigns with a focus on engagement to such companies as Ford, Land Rover Jaguar, Estée Lauder, Nike, Adidas and Microsoft.
The new version of its platform, due to be launched in 2024, will fully automate many of its processes and offer customers a software-as-a-service (SaaS) product to manage their own campaigns.
Founded in 2015, Adludio now has a presence across five US cities – New York, Los Angeles, Chicago, Atlanta and Detroit – and also delivers services via resellers in Hong Kong and Singapore.
FinSMEs
04/04/2023