Semrush (NYSE: SEMR), a Boston, MA-based provider of an online visibility management SaaS platform, acquired Traffic Think Tank (TTT), a Philadelphia, Pennsylvania-based marketing education company.
The amount of the deal was not disclosed.
With the acquisition, Semrush will expand its academy so marketers can learn new skills and hone their craft with access to communities focused on SEO, Content Marketing, Social Media, Digital PR, and PPC, supported by industry thought leaders and founders.
The TTT mission will be maintained, and its community will be able to benefit from the content and resources already produced by the Semrush Academy, as well as new content and additional sessions from industry experts. This acquisition was preceded by Backlinko in January 2022, which added a global resource of SEO training to the Semrush Academy, including Founder Brian Dean and his colleagues.
Co-founded by Matthew Howells-Barby, Nick Eubanks and Ian Howells, TTT is a marketing education company and community featuring premium content by and for marketing and growth enterprises. In addition to its extensive content library, the company offers a members-only expert community on Slack available to help answer questions, serve as a sounding board, and connect with other peers from the global marketing industry.
Upon joining Semrush, TTT co-founders Howells-Barby, Eubanks and Howells, along with several additional consultants, will help drive the continued growth of the Semrush community developing original content for the Semrush Academy, as well as continuing to participate in TTT community discussions.
Semrush is a provider of an online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. The company offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels.
FinSMEs
23/02/2023