SEMrush, a Philadelphia, PA-based competitive intelligence and end-to-end analytics platform for digital marketing professionals, raised a total of $40m in funding.
The round was led by Greycroft, Siguler Guff, and e.ventures.
The company intends to use the funds to expand its Machine Learning powered market intelligence capabilities and proprietary database, drive strategic acquisitions, and to scale the executive team.
Led by Oleg Shchegolev, CEO and co-founder, SEMrush provides digital marketers at such brands as Booking.com, eBay, HP, and BNP Paribas with a platform to improve insights, analytics, and measurement.
The database supports more than 125 countries through many signals and data sources. These comprehensive data sets include search engine marketing (SEM) data such as one of a large backlink index, user behavior data, social media performance metrics, and brand mentions.
The company’s software combines and analyzes these signals to provide users with actionable insights enabling clients to answer complex questions such as, “How can my page load or bounce rate impact my ranking in search engines?”, “What backlinks might be bad for my website?”, or “What title or topic should I choose to make my article perform?”
The company, which serves more than 2,000,000 marketing professionals worldwide and 10,000+ partner agencies, is expected to expand to additional platforms such as Amazon and Baidu.