Recast Raises $3.4M in Funding

Recast, a New York-based provider of an AI platform that helps marketers measure and optimize their marketing spend, raised $3.4M in funding.

The round was led by Lerer Hippeau with participation form Data Tech Fund, Vibe Capital, and Jonah Goodhart 

The company intends to use the funds to scale the software engineering and data science teams.

Founded by Michael Kaminsky and Tom Vladeck, Recast is an automated marketing data science platform providing marketers with near-real-time marketing mix modeling and sophisticated forecasting and planning tools. The company uses artificial intelligence and bayesian statistics to automate processes that used to take hundreds of data-science hours to do by hand.

Recast is already being used by some of the world’s best marketers at companies like Harry’s, Away, and Curology.