Nacelle, a Los Angeles, CA-based headless commerce platform for eCommerce retailers, raised $18m in Series A funding.
The round was led by Inovia Capital and included previous investors Index Ventures and Accomplice, with Lerer Hippeau, High Alpha, Silas Capital also participating.
The company intends to use the funds to build and add new functionality to its product and expand its team with new hires in Software Engineering, Sales, Marketing, Product and Customer Success expected.
Led by CEO and founder Brian Anderson, who previously ran a Shopify Plus agency that specialized in custom headless builds for Shopify Plus merchants, including building PWAs, Nacelle provides a platform that delivers headless functionality and performance improvements while working with a brand’s existing eCommerce technology stack, including eCommerce platforms.
With the company’s solution, which features APIs, backend flexibility, and advanced frontend components. stores can handle large traffic spikes without crashing or slowing page loads (essential to direct-to-customer (D2C) brands that use drop release models or affiliate marketing).
Nacelle’s platform integrates with existing eCommerce platforms such as Shopify Plus and over 30 eCommerce apps including Klaviyo, Yotpo and Attentive.
Users include Something Navy, Enso Rings, and Barefoot Dreams, among others.