Vizit, a Boston, MA-based provider of image analytics software for global brands and retailers, raised $10M in Series A funding.
The round was led by Infinity Ventures and Brand Foundry Ventures with participation from new investors eGateway Capital and several prominent CPG, retail, and technology executives, and existing investors Lakefront Partners, Lubar & Co, and others.
The company intends to use the funds to accelerate growth among ecommerce, marketing, and creative teams.
Led by Jehan Hamedi, Founder and CEO, Vizit provides a Visual Brand Performance platform for brands and retailers gain consumer attention by enabling teams anywhere in the world to measure, manage, and optimize their image effectiveness at every step of the consumer journey. The company’s technology harnesses the organic interactions millions of consumers have with online commercial imagery to generate new AI-powered models of their visual preferences. These models—called Vizit Audience Lenses—give brands the ability to evaluate visual content and new concepts “through the eyes” of their target audiences in real time, ensuring the images used to represent their products are effective at capturing their desired audience’s attention, and are able to trigger conversion.
Today, Vizit has enterprise customers in 10 countries across a range of industries, including several of the top 10 largest food and beverage companies, the largest motorcycle manufacturer, and the largest cosmetics and beauty company in the world.
FinSMEs
08/11/2022