Ernesta, a New York-based direct-to-consumer custom rug company, raised $25M in Series A funding.
The round was led by Addition with participation from True Ventures, along with other investors.
The company plans to expand across the custom category of the domestic rug market.
Launched by John Foley, Hisao Kushi and Yony Feng, three co-founders of Peloton, Ernesta aims to bring design-focused custom rugs to homes and places of gathering through an affordable experience. The company intends to launch to U.S. consumers in spring 2023. Once live, the site plans to offer a wide variety of materials and options for custom rugs at an accessible price range, as well as bespoke delivery in certain key markets.
Beyond Foley, Kushi and Feng, the founding team includes:
- Chief Marketing Officer Alan Smith;
- Chief Operating Officer Jamie Beck;
- VP, People & Business Operations Kristy Foss;
- VP, Product Marissa Vivori; and
- Head of Design Eric Hwang.
FinSMEs
08/11/2022