Clarifruit, a Jerusalem, Israel-based company developing a software platform for automated quality control for the fruit and vegetable supply chain, raised $12M in Series A funding.
The round was led by Champel Capital and Firstime Ventures with participation from Kubota, and NevaTeam Partners.
The company intends to use the funds to scale its sales activity globally with local offices across North America, Latin America, and Europe and hire a significant number of employees in R&D to further its AI offerings to the market.
Founded in 2018 by Avi Schwartzer, COO, Ruby Boyarski, CTO, and Elad Mardix, CEO, Clarifruit offers an AI-powered control software solution for the fruit and vegetable industry. Clarifruit’s AI-powered quality control platform consists of two elements. The first is a mobile app, installed on any smartphone, that allows quality inspectors to conduct automatic quality control processes in a matter of minutes. The second is a cloud-based control system that allows operation managers to design and manage a monitoring process specific to their company and to view results, according to the requirements of various potential clients, and actionable insights in real time.
Leveraging big data and artificial intelligence, the company aims to add consistency, accuracy and objectivity to fresh produce QC processes for the entire supply chain – from growers and marketing companies to wholesalers and retailers. The platform empowers these stakeholders with the data they need to make the right business decisions to reduce waste, maximize productivity, and level the playing field for fruit and vegetable quality control.
Customers include tens of the leading global marketers, including Dole, Mucci Farms, Zespri, SanLucar, and Pink Lady.
Clarifruit currently employs 25 people globally. With the conclusion of the current funding round, the total amount the company has raised to date is over $15M, on top of the grant of $2.5M that was received through Horizon 2020, an EU program to support startups developing breakthrough technology that has the potential to make a significant social or environmental impact.
FinSMEs
16/11/2022