Zest, a New York-based provider of a gifting app, raised $4.2M in funding.
The round was led by GV, with participation from BoxGroup, Character, Operator Partners, Bungalow Capital, and Company Ventures.
The company intends to use the funds to expand operations and its business reach.
Led by CEO Alex Ingram, Zest is a gifting app that makes it easy for e-commerce brands to offer gifting on their own websites, build post-gifting relationships with gift senders and recipients, and empower authentic product sharing experiences that build awareness and loyalty.
For the brand, Zest places a “Send as a Gift” button on product or cart pages. Gifters then choose a digital greeting card, add their own message, and instantly deliver the gift to the recipient via text or email. For companies, Klaviyo integration helps deepen connections with existing customers and creates new ones with each recipient.
FinSMEs
16/11/2022