Max, a Dallas, TX-based music technology company, raised an undisclosed amount in Series B funding.
The round was led by Interlock Partners with participation from Method Capital.
Funding will be used for continued development of SET.Live and expansion of their sales and marketing teams.
Led by Nathan Hanks, CEO and Founder, Max (Music Audience Exchange) provides the SET.Live platform, which enables artists to directly engage with fans at live shows while creating unique sponsorable assets for brands. The company powers brand x music partnerships like Ford, UScellular, McDonald’s, AARP, Gildan, Elavon, and more) and supporting a growing portfolio of 1,000+ artists (including Kane Brown, Alan Jackson, Jon Batiste, Leela James, Queen Naija, AJR, Melissa Etheridge, Thomas Rhett, Evanescence, Chris Young, Michelle Branch, Mau Y Ricky, Lecrae, Jimmie Allen, Clint Black, and more) with live engagement tools and promotional sponsorships. The company uses data-driven marketing automation to better serve brands, artists, and music fans.
Max also expanded its board of directors with the addition of Carl Sparks, Managing Partner at Interlock, and Elizabeth Brooks, Managing Partner at Better Angels Ventures and leader in the intersection of music and tech.
FinSMEs
27/10/2022