Backers included existing investors Manifest Growth, Interlock Partners, Acadia Woods and Macanta Investments and new investor You & Mr Jones.
The company, which has now raised $20m in total funding, will use the capital for continued international growth after opening a London office and fo the expansion of its creative insights platform.
Founded in 2014 and led by Alex Collmer, CEO, VidMob is a video creation platform with innovative technology solutions that enable a network of trained creators to develop marketing communications that are insight-driven, personalized and scalable. Creators produce the full spectrum of video content across every social/digital channel, format and language.
Global brand clients include InterContinental Hotel Group, Mondelez and BMW, and agency partners including Mindshare, Wavemaker and Universal McCann.