SleekFlow, a Hong Kong-based SaaS omnichannel social commerce platform, raised $8m in Series A funding.
The round was led by Tiger Global Partners, with participation from Transcend Capital and AEF Greater Bay Area Fund, which is managed by Gobi Partners GBA.
The company intends to use the funds for strategic market penetration in Southeast Asia, specifically in Singapore and Malaysia, extension to the UK, Europe, and other emerging markets, continue product development within fintech and analytics to uncover emerging trends in the one-click checkout process on popular social media platforms across all dimensions, such as centralised product listing and easy in-chat payments, etc.
Founded by Henson Tsai, SleekFlow provides a SaaS omnichannel social commerce platform that integrates over 2,500 tools and messaging channels, such as Official WhatsApp Business API, Facebook Messenger and Instagram Business, by utilizing the smart routing and targeted automation campaigns to help businesses track and retain potential sales leads from both online and offline avenues. With the newly launched one-click checkout payment feature, businesses can now get paid in chat directly, developing a complete conversion funnel on social for boosting revenue and profits.
SleekFlow has now expanded to 60 team members strong across regions including the United Kingdom, Singapore, Malaysia, Taiwan, and Hong Kong.
The company, which has over 5,000 clients globally, has appointed ecommerce industry specialist Craig Johnson as its UK sales director and opened in Waterloo, London.
FinSMEs
06/07/2022