Pattern Brands Raises $25M in Funding

Pattern Brands, a New York-based family of brands with a shared mission of enjoying daily life at home, raised $25M in Series B funding.

The round was led by Toba Capital with participation from Verlinvest, BAM Elevate, Primary, RRE Ventures, and Victory Park Capital.

The company intends to use the funds to finance the recent acquisitions of Yield and Poketo and to continue building its portfolio of consumer brands.

Led by CEO Nick Ling and Chief Business Officer and Co-Founder Suze Dowling, Pattern Brands specializes in acquiring e-commerce home-life businesses. The company’s shared infrastructure, operations and technology allow brands within the portfolio to grow multi-channel and hit new revenue and profit milestones in today’s challenging retail environment. Pattern Brands has developed and brought to market two home-centric brands: Open Spaces and Equal Parts, and acquired GIR, Letterfolk, Poketo, and YIELD.