Populix, a Jakarta, Indonesia-based consumer insights platform provider, closed a US$7.7m Series A round of financing.
The round was led by Intudo Ventures and Acrew Capital, with participation from Altos Ventures and Quest Ventures.
The company intends to use the funds to reinforce its efforts to digitize the entire data collection process, to optimize existing products and release new services to enable anyone to make more informed decisions about their businesses, to recruit product and tech engineering experts to enhance data collection efforts, to initiate regional expansion by 2023 to neighboring Southeast Asian countries, building off its dominant position in Indonesia, with a focus on the Poplite product line.
Founded in January 2018 by Timothy Astandu, CEO, Populix is a technology-driven consumer insights platform, providing comprehensive research and data collection for businesses, institutions, and individuals to make more informed business decisions through quantitative and qualitative studies. The company offers a pool of over 300,000 authentic, verified, and highly targeted respondents throughout Indonesia that are readily available, providing quick and reliable responses that illuminate the preferences, habits, and opinions of Indonesian consumers.
The initial datasets focus on Indonesia’s Generation Z, with plans to launch a Millennial-focused data set in Q4 2022 and new subpanels that include niche categories like car-owners, working professionals, and other respondent profiles. Each dataset contains thousands of data points containing consumer consumption, online behavior, lifestyle habits, emerging trends, and opinions and thoughts, among others.
For mass audiences, the company offers Poplite—a pay-per-use SaaS research platform that allows anyone to build surveys and collect targeted and actionable business intelligence. With Poplite, clients can choose from available templates depending on their business size or stage, specify target respondents based on their demography and launch a study on the platform or choose to build the survey from scratch. In Q3 2022, Poplite will feature Survey Builder 2.0, which will enable customers to build more advanced surveys with additional question types and survey logic.
Since 2020, the company has worked with over 1,500 clients ranging from Fortune Global 500 companies, governments, and major Indonesian conglomerates to SMEs, academics, and individuals.
FinSMEs
27/06/2022