Senara, a Toronto, Canada-based real estate technology company, raised an undisclosed amount in Pre-Seed funding.
The backers were not disclosed.
The company intends to use the funds to continue its North American expansion and enhance its existing AI capabilities within the platform.
Led by CEO Reagan Zuzarte, Senara is a pre-construction lead-to-close system that empowers developers and their listing brokerages to sell smart and fast. The proprietary system uses AI to generate new homebuyer leads, appointments and firm sales, based on algorithms built from tens of millions of leads, appointments and purchase datapoints. The company offers predictive analytics algorithms that can be layered into any brokerage CRM to perfect buyer journeys and reallocate ad spends across digital platforms. It also offers regional homebuyer insights gathered through its system.
Since the company’s launch in 2021, Senara has been used in over 50 campaigns across North America, resulting in over $1B sold in new homes across Canada, Washington, Florida and Texas.