Salesforce Acquires Traction on Demand


Salesforce (NYSE: CRM) acquired Traction on Demand, a Burnaby, British Columbia, Canada-based dedicated Salesforce consulting and application development firm delivering cross-platform strategies and solutions.

The amount of the deal was not disclosed.

With Traction on Demand, Salesforce will be able to provide customers, across all industries, with products and solutions that meet their specific needs, from financial services to communications and across clouds.

Traction on Demand will become part of Salesforce Professional Services, which along with Salesforce partners, helps customers accelerate their time to value with the Salesforce Customer 360 platform and build their path to long-term success in this all-digital world.

With more than 14 years of experience building solutions on the Salesforce Platform, Traction on Demand is a dedicated Salesforce consulting and application development firm with 1,800+ customers. The firm develops innovative cross-platform solutions and products for both commercial and nonprofit organizations. In addition to professional services, Traction on Demand has a suite of SaaS product companies including, Traction Guest, Traction Rec, Traction Hierarchies, and Traction Complete.

In addition to headquarters in Canada, the firm has a presence in Australia, New Zealand, India and the U.S.