Sniffie, a Helsinki, Finland-based ecommerce pricing automation startup, raised €2.5M in seed funding.
The funding consists of:
- a 1.26M€ equity investment made by Superhero Capital with participation from key personnel,
- a development loan of 419k€ from Business Finland, and
- a possible loan provided by the stage 3 of Young Innovative Companies (NIY) program totalling at most at 750k€.
Led by Tomi Grönfors, CEO, Joonas Sirén, CTO, Aleksi Kukkonen, Head of Data, and Minna Kätevä, COO, Sniffie is an AI powered ecommerce pricing automation startup which enables the equal use of machine learning in pricing for small and mid-sized ecommerce businesses.
The company, which currently employs 15 people at Pitäjänmäki, Helsinki, intends to use the funds to develop the pricing platform on Shopify’s ecosystem.
FinSMEs
01/02/2022