Cloudinary Receives $100M Secondary Investment; Valued at $2 Billion

Cloudinary, a Santa Clara, CA-based media experience cloud company that powers many of the world’s top brands, received a secondary investment from funds managed by Blackstone Growth (BXG).

The transaction represents an investment of more than $100m and values Cloudinary at $2 billion USD.

Blackstone has also committed to supporting Cloudinary’s future business expansion, including M&A. The company recently acquired Indivio, an innovative video software company that allows marketing teams to deliver hyper-personalized videos at scale that are customized in real-time for every target audience.

Led by Co-founder and CEO Itai Lahan, Cloudinary is the industry standard for developers, creators and marketers looking to manage, transform, and deliver images and videos online. With 60 billion assets under management, the company serves nearly 10,000 customers worldwide including leading brands like Atlassian, Bleacher Report, Bombas, Grubhub, Hinge, NBC, Mediavine, Minted, Peloton and Petco.