Casa, a Miami, FL-based technology startup that provides home improvement contractors software to run their business, raised $1.2M in Pre-Seed funding.
Hustle Fund, GS Futures, Chaos Capital, and other investors participated in the round.
The company intends to use the funds to hire more sales and engineering talent.
Led by CEO Santo J. Leo, Casa provides contractors with tools to run their business efficiently, get paid, and make more money per project. Residential Home Improvement Contractors use Casa’s new all-in-one platform for managing their website, SEO, social media management, customer relationship management (CRM), financing their customers, marketing automation, accessing business capital and increasing sales. This is all integrated into one white-label website.
Founded in 2020 by Santo J. Leo, CEO, Casa is now coming out of stealth mode and formally announcing the launch of the third iteration of the platform called, “Ares”. The platform launched its Beta in March of 2021. Casa has since been adopted by over 700 Contractors in all 50-states across over 100-different trades including: various remodeling specialties, roofing, HVAC, siding, pool construction, hardscaping, and others.
Its financing platform supports personal loans, promotional financing offers, unsecured credit cards, HELOC’s, and home equity investments through dozens of partners including Foundation Finance Company, FTL Finance, Noah, Hometap, and more than a dozen other industry leading financing partners.
Casa is already in the final stages of closing its Seed round and plans to launch its new version, “Ares”, this spring. Ares expands the CRM to include quoting, contract management, invoicing, digital payments, social media, marketing automation, and many other features.