LoopMe Receives Investment from Mayfair Equity Partners

LoopMe, a UK-based brand-focused mobile advertising platform, received a $120m majority investment from Funds advised by Mayfair Equity Partners.

The deal – which is expected to close subject to customary approvals by or before February 2022 – value the company at close to $200m. Mayfair will become the majority investor, partnering with LoopMe’s founders, Stephen Upstone and Marco van de Bergh, its wider management team and existing institutional investors including BGF. 

The company intends to use the funds to continue to expand internationally (in its core markets such as the United States while expanding into new geographies, including Japan) whilst bringing innovative new products to market. 

Founded in 2012, LoopMe provides Artificial Intelligence (AI) and Machine Learning (ML) ad technologies to optimize media campaign delivery in real-time. Through its outcomes-based technology platform, the company drives both measurable uplift in brand deliverables and more effective targeting across online and offline marketing goals, including brand uplift, purchase intent, consideration, footfall and sales. LoopMe’s services are currently available across mobile, connected TV (CTV), digital audio, digital out-of-home and other emerging digital advertising channels. The clients include brands, major holding companies and publishers such as dentsu, Publicis, WPP, Omnicom, Pepsi, Microsoft, Sony Pictures, Hyundai/Kia and WarnerMedia.

The company is headquartered in the UK, with global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Dnipro (Ukraine), Japan and Hong Kong. Venture investors included OpenOcean, HV Capital, Impulse VC, Claret Capital Partners, Da Vinci Capital and BGF.