Ultrahaptics, a Bristol, UK-based mid-air touch technology developer, completed a £35m ($45m) Series C funding round.
The round was led by Mayfair Equity Partners, the buyout and growth investor providing capital to dynamic businesses in the TMT and Consumer sectors, with participation from new investors Hostplus, the major Australian superannuation fund, and existing shareholders IP Group plc, Woodford Investment, Cornes and Dolby Family Ventures.
The company intends to use the funds to further develop and commercialize its haptic technology in next generation user interfaces and experiences.
Founded in 2013 and based on technology developed at the University of Bristol, UK, Ultrahaptics provides core technology that uses proprietary algorithms and supporting hardware to project ultrasound-driven tactile sensations in mid-air.
Users can feel and interact with virtual objects and controls, using freehand gestures to interface with technology and content.
Led by CEO Steve Cliffe, the company is currently engaged with blue-chip customers across key verticals such as automotive, where the company has developed concept vehicles with Bosch and Harman; digital signage; location-based entertainment; industrial controls; medical interfaces; VR games; and augmented reality / virtual reality (AR / VR) enterprise applications.
It also supports the international academic community through a program designed to enable additional haptics research and development.