Threedium, a London, UK-based company that aims to democratize the use of 3D and Augmented Reality (AR) across all channels, raised $2.1m in pre-series A funding.
Backers included EdenBase and Frederic Larmuseau and co-investors, Richard Fourie, Davide Scafuro, Martijn Kinnegim, Richard Walker, Godfried Kinnegim, and Bas Van Exel, as well as existing shareholders Seedrs, Simone Canclini, and Collider Investors, which will be following up their pre-emption rights, bringing the total fundraising to $3.6m.
To company intends to use the funds to accelerate the development of its 3D engine.
Led by CEO Mike Charalambous, Threedium provides a low code, no code 3D engine to allow anyone to build immersive 3D and AR experiences and distribute them across omnichannel, display ad networks, eCommerce websites, and virtual stores. Dozens of global brands including Adidas, Bulgari, Diageo, Dior & FARFETCH are publishing thousands of 3D solutions for their products. Threedium supported ASICS in the launch of the first NFT drop for a global sportswear brand and was recently selected as the exclusive Amazon Advertising tech provider for 3D display ads.
Threedium also announced a partnership with Arcadier Group, one of the world’s fastest-growing online marketplace builders to enhance the customer experiences for their marketplace using 3D and AR technology. In addition, the company has built and launched a rest API that allows full scalability of the platform architecture and the ability for brands to upload and publish hundreds of 3D models simultaneously at speed.
FinSMEs
02/11/2021