Playbook, a San Francisco, CA-based financial app for millennials to simplify and automate and building long-term wealth, raised $6m in seed funding.
Backers included founding investor Atomic, a venture studio and fund created in 2012 by serial entrepreneur Jack Abraham.
Led by David Hegarty, Founder and CEO, Playbook is a financial guidance app for higher-earning millennials with a focus on tax optimization. Launched in beta in July 2021, Playbook helps members pay less in taxes by maxing out tax-optimized accounts and growing their long-term savings.
The platform has over 10,000 users and roughly 50,000 on the waiting list. The company has 15 employees and is continuing to grow the team.
Hegarty is a serial entrepreneur who founded parking ticket “fixer” Fixed (acq. Lawgix 2016) and CRM startup Signature Labs and led products and expansion at companies including Credit Karma, Opendoor, Sidecar Technologies, and Microsoft. He has an MBA from Northwestern’s Kellogg School of Management and a degree in Engineering from University College Dublin in Ireland.
FinSMEs
08/10/2021