TiiCKER, a Detroit, MI-based retail investor engagement, marketing and stock perks startup, closed a $2m pre-seed funding.
Backers included Red Cedar Ventures and several YPO (Young Presidents’ Organization) members.
Proceeds from the capital raise are funding software development for the company’s planned feature additions, sales and marketing expansion, as well as client engagement and onboarding talent to match the accelerating client wins.
Founded in 2019 by investor relations and consumer marketing veteran Jeff Lambert (Tii: JEFE), TiiCKER provides a web-based and iOS mobile app software platform for verified stock perks and direct-to-shareholder marketing. The solution provides access to shareholder perks, commission-free trading, and custom content to help consumer shareholders discover and connect with the brands they love.
The company’s pipeline spans Fortune 100 brands and emerging growth companies.