Place Exchange, a NYC-based supply-side platform (SSP) for programmatic out-of-home (OOH) and place-based media, closed a $20m Series A funding round.
The round was co-led by Revolution Ventures and Tribe Capital. As part of the investment, Ted Maidenberg, Co-founder and General Partner at Tribe Capital, and Tige Savage, Managing Partner at Revolution Ventures, will be joining the Board of Directors of Place Exchange.
The company will use the funding to broaden its product offerings, expand into new markets, and grow its team.
Led by Ari Buchalter, CEO, Place Exchange is a SSP for programmatic out-of-home and place-based media integrated with omnichannel DSPs. The patented technology offers agencies and advertisers the opportunity to fully unify buying and measurement of OOH media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising. Initially incubated within former parent company Intersection, the company has always focused on programmatic growth of the entire OOH category. This investment completes the spinout of Place Exchange into a completely separate, standalone entity focused on that objective.
FinSMEs
22/07/2021