Paro Raises $25M in Series B Funding


Paro, a Chicago, IL-based startup on-demand financial expertise company, raised $25m in Series B funding.

The round was led by Madrona Venture Group, with participation from existing investors Revolution Ventures, Sierra Ventures and KGC Capital. As part of the financing, Hope Cochran, Managing Director at Madrona Venture Group, will join the Paro board of directors.

The company intends to use the funds to accelerate growth domestically and internationally, as well as invest in its AI–powered professional services marketplace.

Led by Anita Samojednik, CEO, Paro leverages AI to match companies with highly specialized freelance finance talent, including CFOs, controllers, accountants and more, who have been pre-vetted to ensure every client receives access to experienced professionals who are the best fit to solve their specific financial needs. In parallel, the company uses AI to offer these finance experts the tools and insights they need to build their own businesses and enhance their professional success.