Oktopost, a Ramat Gan, Israel-based integrated platform for B2B social media marketing, employee advocacy and revenue attribution, raised a $20m in funding.
Expedition Growth Capital made the investment.
The company intends to use the funds to advance its product roadmap focused on B2B requirements, boost its customer success function, accelerate marketing and sales, and explore strategic acquisitions.
Led by Daniel Kushner, co-founder and CEO, Oktopost provides an enterprise grade cloud platform, built on a single code base, where B2B marketers can curate content, organize, and manage campaigns for corporate social media accounts, employee advocacy and social selling. Additional modules include social listening and customizable native analytics, providing a full suite of social marketing functionality. Oktopost has native integrations with Marketing Automation Platforms such as Adobe’s Marketo, Salesforce’s Pardot, and Hubspot; and CRM systems such as Salesforce, and Microsoft Dynamics.
The company currently has a global team spread across Tel Aviv, London, and Atlanta and several hundred customers including ACI Worldwide, ChargeBee, ContentSquare, Fujitsu, Mitsubishi Electric, Snowflake, SWIFT, SUSE, and Xerox.