Oktopost, a Tel Aviv, Israel-based social media tool designed for B2B marketers, raised $800k in seed funding.
The round was led by Israel-based Explore. Dream. Discover., owned by PLUS Ventures and 2B Angels, as well as other angel investors.
The company intends to use the funds to scale operations, hire new staff, as well as for continued R&D activities.
Co-founded in 2013 by CEO Daniel Kushner, Oktopost provides a solution for B2B content marketers to manage their social editorial calendar for large scale campaigns across all channels, while measuring the effect it has on their business KPIs.
Along with funding, the company has announced the launch of its integration with Marketo (NASDAQ: MKTO), the provider of the cloud-based marketing software platform, and its inclusion in Marketo Launchpoint, its ecosystem of marketing solutions.
Customers include Cloudera and Deluxe Corporation (NYSE:DLX).