Joon Raises $2.3M in Seed Funding

Joon, a Los Angeles, CA-based corporate wellness solution featuring individualized benefits, raised $2.3M in seed funding.

The round was led by Alpha Edison with participation from Rock Health, Sweetgreen Co-Founder Jonathan Neman, Livongo Co-Founder Alex Bitoun, Rothy’s Co-Founder Roth Martin, Bambee HR Founder Allan Jones, CEO David Baga, Ordermark Founder and Twenty40 Ventures Partner Alex Canter, and Fitt Insider Founders Anthony and Joe Vennare.

The company intends to use the funds to expand its platform to offer an enhanced reporting suite for HR teams and further personalize the experience to help employees align their benefits with their personal and professional goals.

Led by Sebastian Elghanian, Co-Founder and CEO, and Jonathan Shooshani, Co-Founder and President, Joon works by linking to employees’ existing bank accounts and credit or debit cards. Employers can select approved categories or individual vendors, and then the algorithm and technology run in the background, handling approvals and reimbursements. The company already offers discounts and incentives at select vendors and is becoming a launchpad for brands to build awareness amongst wellness focused consumers.

Employers like Ordermark, Lunchbox, Hi Marley, 72andSunny, and OLIPOP use Joon to power their wellness programs, improve employee engagement and retention, and compete for talent.