Audigent, a New York-based provider of first party data platform For sports, entertainment & lifestyle, raised $19.1M in Series B funding.
The Go Philly Fund, a joint venture between Ben Franklin Technology Partners and EPAM Systems, Inc., led the round with additional participation from both existing and new investors including Broadscale Group, Raised in Space, MathCapital, Riverpark Ventures and others. EPAM’s VP, Co-Head of North America, Regina Viadro will join the Board of Directors.
The company intends to use the funds to broaden the reach of its cookieless PMP products and HALO IDTM while also expanding its sales and marketing efforts globally. Additionally, it will accelerate the continued expansion of first-to-market data and inventory monetization tools for premium digital publishers.
continue its expansion as the premier first party data platform for the entertainment, sports, lifestyle and Direct-To-Consumer (DTC) eCommerce verticals as well as further its innovation as one of the most innovative data monetization platforms for major retail and CPG partners.
Led by veteran ad tech and entertainment entrepreneurs Drew Stein, Brian Brater and Matt Griffiths, Audigent is a first party data management platform (DMP) and “data agency” focused on the entertainment, lifestyle, sports, and DTC eCommerce verticals as well as on building full-stack solutions for retail/CPG partners. Having built both a verification suite and deep insights data platform powered by its cookieless identity platform (HALO IDTM), the company aims to improve how premium first party data powers the programmatic landscape with its suite of data and PMP products providing performance for large brands and global media agencies with verified, opt-in data from some of the biggest content publishers, influencers, athletes and artists including Warner Music Group, Condé Nast, Universal, Penske, a360 Media, Fandom and many others.
FinSMEs
19/07/2021