Zeotap, a global provider of a customer intelligence platform, raised $42m in Series C funding.
Backers included Neue Capital, coparion, Kathaka, Caroline Rupert’s family office, MathCapital, TTCER Partners, and existing investors New Science Ventures, Capnamic Ventures, Iris Capital, HERE, Innov8 (Singtel), and IONIQ, and business angels including Eric Roza, Chris Scoggins, Taylor Barada, Bernd Miehler, Andy Bursky, and Jim Thoeni, among others. In conjunction with the funding, Eric Roza, former leader of Datalogix and Oracle Data Cloud, joined Zeotap’s Board of Directors.
The company intends to use the funds to continue to invest in its customer intelligence platform and double down on ID+, its recently launched universal marketing identity solution.
Founded in 2014 and led by Projjol Banerjea, founder and CPO, and Daniel Heer, founder and CEO, Zeotap provides a SaaS-based customer intelligence platform (CIP) that enables companies to connect and transform their first-party data into actionable customer intelligence, understand their customers and predict behaviors, to invest in more meaningful experiences.
The newly launched ID+ project will empower the marketing ecosystem – brands, publishers, and vendors alike – with a privacy-compliant mechanism to overcome identity resolution challenges arising from cookie/identifier restrictions and increasingly stringent regulation across the world.
The platform addresses marketers’ needs with an integrated suite of solutions for first-party data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to 100+ partners in the marketing ecosystem.
Zeotap works with over 70 of the top 100 global brands, including Mercedes Benz, Red Bull, BBVA, Orange Telecom, and Vodafone. The company has offices in Berlin, NY, London, Milan, Madrid, Paris, Mumbai, and Bangalore.