ZoomInfo Buys Insent


ZoomInfo (NASDAQ: ZI), a Waltham, MA-based provider of market intelligence solutions, acquired Insent, a Seattle, Washington-based conversational marketing platform that identifies website visitors in real time, uses artificial intelligence (A.I.) and advanced lead routing rules to initiate real-time conversations, and increases conversions.

The amount of the deal was not disclosed.

The acquisition of Insent will combine chat with ZoomInfo’s dynamic IP-to-company graph and insights. Marketers will be able to instantly identify previously anonymous companies that are on their websites, route prospects to the right account owners, and arm them with ZoomInfo’s key intelligence about their buyers. As a result, they’ll initiate real-time conversations that can yield significant conversions.

Powered by Insent’s chatbot technology, ZoomInfo Chat will allow teams to conversationalize the buying experience. Teams can accelerate the sales process by identifying, routing, and connecting prospects to the right account owners in real time. They can also use Insent’s in-line meeting scheduler, with advanced calendaring features, that appears at the right time to ensure that all conversations––human or chatbot––are converted into booked meetings and develop into deeper relationships. Informed by ZoomInfo’s insights about prospects’ companies and their upcoming projects and initiatives, sellers can customize automated workflows for follow-up conversations with buyers. 

Founded in 2018 by Arjun Pillai, CEO, will join ZoomInfo as Senior Vice President of Strategic Growth, Insent is an artificial intelligence-powered conversational marketing company that identifies prospects and routes leads for real-time conversations. Instead of relying on website calls to action, Insent’s chat engages visitors in personalized manners based on their website behaviors and their demographic and firmographic data. The company also has offices in Canada and India.

Led by Henry Schuck, Founder and CEO, ZoomInfo provides a Market Intelligence Solution to more than 20,000 companies worldwide to power business-to-business sales, marketing, and recruitment activities via integrations embedded into workflows and technology stacks, including CRM, Sales Engagement, Marketing Automation, and Talent Management applications.