WaitWhat, a NYC-based provider of portfolio of premium content and IP across podcasts and other forms of digital media, raised $12m in Series B funding.
The round was led by Raga Partners, with participation from Emerson Collective, Lupa Systems, Capital One Ventures, Maywic Select Investments, GingerBread Capital, Burda Principal Investments, Cue Ball Capital, and Reid Hoffman.
The company intends to use the funds to accelerate development of its technology products, membership programs and partnerships that extend the core IP into multi-format media experiences.
Founded by June Cohen and Deron Triff, WaitWhat is a media invention company known for genre-defining content and technology products including Masters of Scale, Meditative Story, Spark & Fire and Should This Exist. The company’s products are rooted in their ability to scale each property beyond the podcast format, establishing an engaged community and ecosystem that extend into technology products, live experiences, story-driven learning programs, publishing, and partnerships.
WaitWhat also announced two key hires including:
- Former New York Times executive Nur El Shami as Chief Operating Officer, and
- former Quartz executive Andres Morón as Chief Financial Officer.