Prevayl, a Manchester, UK-based intelligent sportswear company, raised £7.5M in funding.
The round was led by Stonebridge, a digital-first consumer brand investment firm headed by DTC entrepreneur James Cox (Simba Sleep, Mahabis, Torque Brands).
The company intends to use the funds to expand operations and its development efforts.
Founded by former personal trainer Adam Crofts (CEO), alongside serial entrepreneur David Newns (Chair), Prevayl is a sports performance brand looking to empower consumers with their own biometric data, bringing together a discreet aesthetic with insight in the same user experience. The company can offer insight and analysis of the body from comprehensive ECG (electrocardiogram) data that identifies heart rate and variability including heart rate zone and recovery, orthostatic heart rate, cardio age, heart function, atrial fibrillation, and ectopic heart beat.
At launch the brand will consist of three distinct elements; the sportswear, the hardware and the app. The company has a full time, in-house IP department of five, to protect a growing number of patents.